Our Board of Directors

Role: CEO

David was one of the co-founders of New Beginning in 2010. In July 2012, David and other concerned citizens established the Irish Mortgage Holders Organisation (IMHO) to help consumers tackle the increasing burden of Mortgage and personal debt. In addition to IMHO, David owns and runs Lifeline Ambulance Service. David founded the Make-A-Wish Foundation in 1992 and was its voluntary CEO for 10 years. David was president of the international organisation of Make-A-Wish from 1999 to 2001. David also chaired the Board of the Marie Keating Foundation from 2001 to 2011 and is a current Board member of the Beaumont Hospital Foundation.

Over the past 8 years David has been to the forefront on a national basis in advocating on behalf of those in mortgage and personal debt. David has significant experience and success in negotiating deals with banks on behalf of debtors.

David was appointed interim CEO of disgraced charity Console to help protect the services it provided and arrange for an orderly transfer of services to alternative well respected organisations.

Our Operations Team

Role: Project Manager

Marcella joined iCare Housing on the same day as iCare launched, on 27th September 2017, with the objective of delivering a seamless onboarding process for iCare properties. Marcella’s background was the Telecommunications sector, having worked as Product Manager in eircom for 12 years and as IT Project Manager at Three Ireland for 4 years. She has a degree in International Marketing & Languages from Dublin City University (DCU), and later completed a Masters in Management in the Community and Voluntary Sector, also at DCU. Since joining iCare, Marcella has developed an effective delivery process for iCare properties, while providing an escalation point to the team on operational issues. She also works closely with the Finance team on cost and income reporting, as well as managing the process for grant applications.

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